Month: February 2012 showcases at Ocean’s Westfield site showcases London Fashion Week at Ocean’s Westfield site has today started to deliver exclusive highlights from London Fashion Week using large format digital outdoor for the very first time to showcase real time digital media commentary with exclusive behind the scenes footage from the international fashion event.

The magazine is using Ocean Outdoor’s Eat Street digital billboard as a live canvas to reach shoppers at the Westfield London shopping mall, including promotion of Stella McCartney’s highly anticipated Olympic Adidas collection on Saturday.

Under the banner ‘Fashion As It Happens’, plans to provide daily highlights from all the catwalk shows, behind the scenes footage and live daily Twitter updates from the 100 or so events as they unfold. has an average of 1 million unique users and 21.9m page impressions (source: Google Analytics July-Dec 2011).

Designer labels such as Mulberry, Burberry and Alexander McQueen’s new diffusion line McQ will feature across the week along with highlights of the shows of more than 10 other top designers including Paul Smith, Jonathan Saunders, Matthew Williamson, Mary Katrantzou, Roksanda Ilincic, Meadham Kirchhoff and James Long.

Condé Nast Digital Director Jamie Jouning said: “Westfield is a premium destination for shoppers who are in the mind set to explore new ideas from the very best of international fashion design. This is a media first for us and we are delighted that we can provide first class content in a new dynamic format to reach and engage with fashion lovers.”

Ocean Outdoor has signed an exclusive deal with fashion retailer Next for the duration of the London Fashion Week campaign, interspersing’s catwalk content with Next’s latest collections.

Ocean Outdoor Marketing Director Richard Malton said: “The immediacy of’s content demonstrates the flexibility of digital outdoor and its ability to deliver advertisers such as Next a highly engaging environment in which to showcase its brand.”

myhomemove appoint Chief Executive

myhomemove have appointed Doug Crawford as Chief Executive to strengthen the senior management team as part of ambitious plans for future growth.

Doug, who takes up his post in early April, was appointed following a year long search for the right candidate, and brings a wealth of experience and a track record of delivering transforming growth.

Doug recently resigned as Chief Executive of Personal Touch, a financial services network, prior to which he led a number of other successful businesses, and held senior positions in the insurance industry.

In conjunction with Doug’s appointment, current Chief Executive, Ian Floyed, will take up the role of Deputy Chairman enabling a smooth transition of day-to-day management and allowing Ian to continue developing external relationships and strategic projects.

Ian commented: “I look forward to welcoming Doug to myhomemove. I, the senior team and our other shareholders are excited about working with Doug to build on our record breaking 2011 performance in terms of market share, transaction volumes and profit”.

Exclusive: private equity firm behind UK’s first ABS on the hunt for another investment

Originally posted on

The private equity firm behind the UK’s first – and so far only – alternative business structure (ABS) is beginning the hunt for another investment in the law, Legal Futures can reveal.

Smedvig Capital – which has invested around £500m since opening in 1996 – is looking for a volume practice where its money could improve both the customer experience and the firm’s own systems.

Avin Rabheru, a senior associate at Smedvig, said: “The businesses that excite us are volume players where our capital and expertise can help improve their systems.”

Smedvig has been invested in MyHomeMove for nearly seven years – MyHomeMove’s subsidiary Premier Property Lawyers, the UK’s biggest conveyancing practice, received its ABS licence from the Council for Licensed Conveyancers on 6 October last year.

Mr Rabheru said the experience with MyHomeMove made it well placed to understand volume legal practices and what can be achieved. “We’d love to back another MyHomeMove in a different part of the legal market.”

Smedvig looks for “young, exciting and growing businesses” that are either market leaders or have a disruptive model, and need investment of £2m to £15m, he said. It is managing internal capital and so is able to take a “longer-term view” of its investments without the pressures some other private equity firms have to buy and sell businesses in order to raise more funds.

Mr Rabheru reckoned it would take another couple of years before most private equity firms caught onto the possibilities and then there will be a lot of activity. Duke Street’s purchase of the Parabis Group will “raise some profile and I suspect that over the next couple of years there will be a few funds active in this space who will seek to develop expertise in the legal sector”.

He also suggested that the conventional wisdom that private equity will steer away from more traditional partnerships will shift. The state of the economy means “funds need to consider more complex investments, where they can truly add value” and take on the task of persuading a large group of partners to accept investment.