Month: October 2012

Ocean wins Silver Award

Ocean has won a Silver Award in the Media Brand of the Year category at the prestigious Media Week Awards 2011

Ocean won the Award for its work to reposition the boutique digital out of home agency as a challenger media brand which is actively turning the premium outdoor sector on its head.

Using the metaphor, The Art of Outdoor, Ocean created a new approach, values and language to effect a step change in the way digital outdoor is thought about, approached, planned and bought.

Ocean has also expanded its footprint in key UK cites, establishing itself as the first request on many premium brand plans. Iconic campaigns which have appeared in 2011 include debut DOOH campaigns for Chanel and Bentley and the first ever interactive live broadcast linking Eat Street Westfield with the West Indies.

Commenting on the win, Ocean Outdoor Marketing Director Richard Malton said: “Ocean faced the reality of being a small brand in a marketplace dominated by global players. Twelve months ago Ocean was defined in the mind of agencies and advertisers by its product. We needed a clearer role and reasons why a premium for Ocean was justified.

“By reshaping ourselves through a new set of values and behaviours, we have challenged established perceptions and engaged with our customers differently. The fact that we have been recognised in an award category over and above some real media giants is a shot in the arm for the digital outdoor sector as a whole and a credit to our people.”

The Award shortlist included Sky News, Discovery Channel, BBC Magazines and Global Radio. The Gold Award went to Google YouTube.

Smedvig Capital grows team

Smedvig Capital is pleased to welcome two new hires to the team, taking the total team size to 12.

George Thomas joins Smedvig as an Associate. He was previously a Senior Consultant at the management consulting firm Monitor, where he supported the senior management of multinational corporations on a number of strategic initiatives across various sectors including FMCG, Pharmaceuticals and Industrials in Europe and North America. George has also worked for RBS Markets & International Banking in Paris. He is a graduate of Oxford University.

Kate Horton joins the team as Marketing Coordinator. Prior to joining Smedvig she worked in PR and marketing at Rothschild, and has held roles in marketing at AWD Chase de Vere, and within the corporate sales team at Jo Malone (part of Estée Lauder Companies). She is a graduate of Bristol University.

Johnny Hewett commented, “I am pleased to welcome George and Kate to the team. They both come to us with strong performance records in their previous roles and we look forward to their active involvement in both the current portfolio and new transactions .”

news@smedvigcapital.com

North Yorkshire County Council consultant wins award for salary sacrifice car scheme

John Robinson, benefits and reward consultant for North Yorkshire County Council, has helped the Council win the award for most effective green and CSR strategy, including its green car salary sacrifice scheme, in the Benefits Excellence Awards organised by benefits provider, Asperity.

North Yorkshire County Council introduced it’s green car scheme around two and a half years ago, in conjunction with salary sacrifice market leader Tusker, as part of its ‘Everybody Benefits’ flexible benefits package, available to all eligible 13,000 staff. Some 320 employees have now taken delivery of a new car through the scheme, which only allows vehicles with carbon emissions of less than 120g/km, in line with the council’s environmental policy.

The North Yorkshire scheme is also available to other public sector organisations through a Pan Government Collaborative Framework Agreement. This allows all UK contracting public sector authorities, including Government Departments, Non-Departmental Public Bodies, the NHS, Local Authorities, Police Authorities and Emergency Services to access the scheme without having to go out to tender. As a result, some 14 different local authorities now use the scheme to offer new cars to their own staff.

Judges of the Asperity Benefits Excellence Awards, claimed to be the first in the UK to focus entirely on voluntary employee benefits, said:

“The green company car scheme is a great benefit which is generally under used in the market place. It’s particularly satisfying to see a local authority rise to the challenge of utilising this benefit and then promote this benefit through a framework agreement with other local authorities.”

John Robinson added: “It’s great that the scheme has been recognised in this way. The North Yorkshire scheme has been a huge success, enabling employees to have access to brand new cars while at the same time making savings in income tax, national insurance contributions and pension.

“In addition, a number of other local authorities have also taken advantage of the national framework agreement, which further endorses the popularity of salary sacrifice car schemes throughout the public sector,” he added.

Tusker Chief Executive David Hosking said: ”We are delighted at the success of the North Yorkshire County Council salary sacrifice car scheme in winning this new benefits excellence award. John has been instrumental in introducing, managing and supporting other local authorities in the scheme, as it was ground-breaking at the time and is still the premier public sector scheme of its kind in the UK.”

Tusker is currently market leader in the provision of salary sacrifice for cars schemes throughout the UK, with over 95 live schemes in operation.

www.tuskerdirect.com