By Jon Lerner
Funding will support next generation data management platform and expansion of the sales organization.
Mediamorph, the leading cross-platform Media and Entertainment (M&E) data management and analytics firm, has raised $10 million in Series B financing led by new strategic investor Liberty Global Ventures. Liberty Global Ventures is a global investment fund owned by Liberty Global, the largest international cable company with market-leading operations in 14 countries. Included in the round is a significant investment from Smedvig Capital, a current investor in Mediamorph. The company expects to close the Series B round with the participation of one to two additional investors in the near future.
“Mediamorph is a high-growth company that provides software solutions that are vital for managing digital distribution within the M&E industry,” said Ankur Prakash, Vice President of Liberty Global Ventures. “As digital viewing continues to boom globally and management of content rights becomes increasingly complex, Mediamorph has rapidly become a critical component for leading M&E companies. Liberty Global Ventures invests in companies which provide high strategic value to the cable industry and we are looking forward to working closely with Mediamorph”.
“This round will help us invest in our data management platform and bring on key hires to further scale our business,” said Rob Gardos, CEO of Mediamorph. “Liberty Global Ventures is the perfect partner given its expertise in our space and track record of success.” Gardos, who joined Mediamorph in July, is one of two recent significant hires. Joining as Mediamorph’s CFO is Kent Jarvi. His 30 year career includes CFO stints at a variety of technology companies including, Knoa Software, Liazon Corporation, Ejasent, Driveway and GridApp Systems.