Paddy Byng

Paddy joined the Smedvig Capital team as an advisor in 2006. He has extensive experience in all elements of marketing from both the agency and the client side with a particular focus on retail.

Paddy is currently Chief Executive of Linley. He was previously Managing Director of Asprey, and prior to that lead the buyout team as CEO of Smythson. He has spent time in New York and London as global head of Marketing for Dunhill, and before that filling the same role for Polo Ralph Lauren.

Paddy began his career at Bartle Bogle Hegarty where he became an account director before moving to AMV.BBDO in a similar capacity. During this time, his clients included the Economist, Pepsi, Haagen-Dazs and Volvo.


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Paddy Byng, Mel Yates 2016 (1)