Captify

  • Sector: Advertising/Tech
  • Total Invested: Undisclosed
  • Status: Current

Captify Media Limited (“Captify”) is the global pioneer of Search Intelligence and one of the fastest growing advertising technology businesses in the industry.

Founded in 2011 by London-based co-founders Dominic Joseph and Adam Ludwin, Captify have developed proprietary Search Intelligence technology which powers digital advertising across desktop, video and mobile.

Captify now has offices in London, New York, Paris, Hamburg and Kiev, works with over 88 media agencies in the UK and over 100s globally; and runs campaigns on behalf of the world’s largest brands including Microsoft, British Airways, Barclays, Warner Brothers, SKY, BMW, Hilton and American Express. It has also developed the largest independent search data network in Europe, covering 940 million unique users globally and 9 billion searches each month.

The business has played a pioneering role in this market, disrupting the industry and empowering brands by leveraging its unique first party data.  As a result of achieving clear differentiation in the digital media landscape, it has secured long term trading deals with some of the world’s largest media agency groups.

Captify is a multi-award winning business including a listing in the Times Tech Track 100, named as UK’s number 1 Startup (Startups100), described by SMARTA as “the most original, exciting, resourceful and disruptive business in the UK”, and listed among the top 50 fast growth companies in the UK by Santander Breakthrough 50 (2014). Both Dominic and Adam have also been named Young Entrepreneurs of the Year by the Great British Entrepreneur Award and the WCIT awards.

With a strong culture of customer service, and performance, Captify has been able to attract some of the brightest minds in advertising technology, including recent senior hires from Google, Yahoo, WPP and AOL, amongst others.

Smedvig is working closely with the team to further scale the business – consolidating its market leading position in the UK, expanding internationally and building on its technical / product leadership.