• Sector: Marketing Technology
  • Total Invested: £10m
  • Status: Current

Infinity is one of the fastest growing marketing technology businesses in the UK. It is the UK’s leading Call Tracking, Call Management and Business Phone System all delivered from the Infinity Cloud, and available in over 70 countries. Infinity empowers decision makers across businesses in marketing, sales, operations and services teams.

Founded in 2010 by Paul Walsh, Infinity was born when he identified the need for a call tracking product, from over a decade of experience as the founder and CEO of a digital marketing agency. It became clear that having no understanding of which phone calls resulted from specific campaigns and paid search keywords compromised the ability to prove the value of that campaign.

Infinity Call Tracking, which is ranked number one for call tracking in the Google App Gallery, is able to track every visitor to a site, recording the network, channel, keyword, location of the visitor, time and date, page views and length of time they spent there. Each visitor is then allocated a unique phone number and visitor ID, enabling every call to be tracked back to the campaign, ad group and keyword that generated it. This allows customers to measure your marketing return on investment that is generated from the phone call.

Infinity has continued to develop innovative technology that seamlessly joins the dots between on and offline marketing activity for example, integrating seamlessly with Salesforce, the Caller Insight App presents information about incoming callers to your call operators in real time.

Today, Infinity has already established itself as a pioneer in call tracking and call management creating innovative products as well as providing an enjoyable and engaging workplace full of passionate people. With a strong client base in the UK and US, it has excellent agency partnerships, advanced technology and broad third party integrations.

The next phase of growth for Infinity is an exciting one, and the Smedvig team will work closely with Infinity to grow its salesforce in both the UK and US as well as help it to deliver on an ambitious product roadmap whilst constantly striving to make its customers businesses more successful.