• Sector: Digital media / Marketing
  • First Invested: May 2000
  • Total Invested: £4.1M
  • Status: Exited

PDV was one of the first movers in the online real time lead generation industry. With its portfolio of online competition, voucher, and reward sites PDV created a large and active audience of millions of UK consumers. These audiences where then invited to receive highly targeted marketing messages and special offers, creating real time sales leads for PDV’s range of blue chip clients. PDV also provided analytical and modelling services to support these clients’ marketing strategies and help them maximise ROI.

PDV was acquired by DM plc in 2009