• Sector: Travel and Leisure
  • First Invested: 2014
  • Total Invested: £3.5M
  • Status: Current

Co-founders Claire Whisker and Jonny Morris launched Veeve (previously Vive Unique) in 2011, a specialist home rental company which offers a fully managed service for London homeowners to rent out their homes whilst they are away. The average London homeowner using Veeve’s service has received more than £1,000 per week.

With Veeve’s service, homeowners in London can effortlessly earn extra income from their homes whilst they are away. Veeve manage every element of the process, from housekeeping to property management and around-the-clock customer service. Bespoke insurance is also included as a standard for homeowners.

For guests, the service is popular with families and business travellers who want a more homely experience with the convenience and comfort of a professionally managed service – a cost effective alternative to staying in a hotel or serviced apartment.

The market for short lets and holiday rentals in London is growing rapidly and is likely to account for a significant portion of the city’s large hotel market. Since its launch Veeve has shown impressive growth and has already signed up hundreds of homeowners. The business delivers an outstanding level of service to both homeowners and guests. The team hope to grow quickly the number of homeowners and guests using the service, and their vision is to become the number one short let and holiday rental provider in London.

Smedvig Capital already has a number of years experience in the collaborative consumption space, having backed Streetcar and Zipcar. We will be working closely with the team to invest in technology and operations, and to accelerate Veeve’s plans to build out the existing team and expand both homeowner and guest marketing activity.