Quill, a global player in Primary Content production, has launched the Quill Quality Score, a content-auditing service that enables retailers to benchmark their website content against competitors and industry best practice.
The system is designed to assess the quality of an online retailer’s evergreen Primary Content – the core pre-purchase content that aims to convert a captive browser into a buyer at the point of purchase. It gives the retailer a clear sense of any weaknesses in this critical layer of content that may be hindering their website conversion rates, search engine traffic and other key performance metrics.
Founder and CEO of Quill, Ed Bussey, said:
“Many retailers are creating award-winning creative campaigns and investing millions in intelligently-targeted media buying, only to fall at the final hurdle because they treat Primary Content as an afterthought. Getting the basics right should be non-negotiable. The rise of excellent digital experiences often at low prices has raised consumers’ expectations, making it all the more important for brands to offer a high-quality shopping experience. In this context, getting Primary Content right is a critical building block to remaining competitive.”