Improving trust, credibility and transparency in an industry often surrounded in mistrust and scepticism is one of the biggest challenges many companies involved in financial services face. It can be particularly difficult for start-ups which are relatively unknown and so may have little brand awareness.

Earlier this year, Smedvig Capital held an evening in conversation with Dom Joseph, CEO and Co-founder of Captify, hosted by Gwyn Jones, Ex Global CEO of BBH, now Chair of Quill and Bloom & Wild.

Quill is the leading Primary Content production platform for major global eCommerce businesses. As the world’s only Primary Content specialist, they are defining a completely new model for high-volume, high-quality, multi-language content production, based on the powerful combination of technology and talent.

In the famous words of Peter Drucker: “culture eats strategy for breakfast”. The benefits of a positive, strong and aligned company culture have been proven time and again, from improved employee retention to boosted productivity and performance. With the right strategy but a poor team culture, outcomes are often negative — but a team with a strong culture is better equipped to overcome the challenges that spring from a faulty strategy, and ultimately prevail.